“We’re a nostalgic brand that’s very classic, and we continue to be a part of how families make memories.”įamilies embraced Lionel from the very start. “Not that many organizations get to be this age it’s a huge milestone,” Hitchcock says of Lionel’s anniversary. Now the president of Lionel, Hitchcock is leading the 115-year-old model train company as it integrates its physical products into the digital world occupying so much attention today, especially young people’s.
I find a lot of personal satisfaction in starting with a concept, working to bring it to life and finally seeing it on the shelf.” “You’re always dealing with something new, and it’s a challenge every day. “Product development is my passion,” he says. Still, he describes himself as a creative person stuck in a businessman’s body. Today, Hitchcock is an executive with an impressive record of building value, turning around operating losses and managing all aspects of product development. As he witnessed the company usher the new products through development, from concept to implementation, Hitchcock realized such work merged his interest in business with his desire to be creative.
During an internship with Johnson & Johnson in the 1990s, Howard Hitchcock ’95, ’99 discovered what he wanted to do with the rest of his life.Īn undergraduate studying marketing and management at Rider University, Hitchcock interned with the famed brand while it was developing new shapes and colors of its line of Reach toothbrushes.
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